University Logos and Marks - Strategic Communications and Marketing

Use of Signature and Unit KSU Logos

Using one consistent logo helps our many audiences quickly connect every message and material to KSU.

Only official university logos and approved college or unit signature marks, created by the Office of Strategic Communications and Marketing, may be used. These marks feature the Kennesaw State name paired with the college or unit name. Symbols, acronyms, or custom designs are not permitted.

Unique or self-created logos, seals, or wordmarks may not appear on any university communication, and new logos may not be developed. Additional graphics or messages should not be combined with official logos to form a composite image and may never appear on letterhead, business cards, or forms.

Requests for college-specific or unit-specific logos should be submitted to logos@kennesaw.edu. Questions concerning the usage of this guide should be directed to the Office of Strategic Communications and Marketing at 470-578-6203.

Key Guidelines

Use of Signature and Unit Signature Marks:
- These marks give individual units or colleges (like a specific department) recognition while maintaining the overall KSU brand identity.
- They can be used on the front cover of major publications (e.g., brochures, catalogs), but the official KSU logo must appear on the back cover.
Use in Advertising:
- For ads promoting specific colleges or units, the unit signature marks may be used alone without needing the full University logo alongside.
Issuance and Access:
- All parent and unit signature marks are created and managed by the Office of Strategic Communications and Marketing.
- They are stored in KSU’s Digital Asset Management system, accessible at our OwlBrand on Mediagraph.

Parent Signature

A parent signature mark includes colleges, offices, and high-level administration units that should always be tied directly to the University logo.

Unit Signature

A unit signature is an entity directly connected to one or more signature marks and does not stand alone.