Co-Branding

Kennesaw State University is an active partner in our surrounding community and region. Many of our collaborations involve marketing and advertising with external entities. To ensure consistency and protection of the University visual identity, the following guidelines define how to properly represent Kennesaw State in co-branded materials.

Maintaining Brand Integrity

Kennesaw State frequently engages in co-branding situations with external companies, schools, and organizations. In all such instances, the integrity of our logo must be preserved—this includes maintaining correct colors, proportions, and clear space.

Due to our logo being close to other brand marks, the Kennesaw State master brand or brand extension must be in a prominent location and featured larger or of equal size as the organization’s identifier.

Use of high resolution or vector files should always be used when applying the logo. The Office of Strategic Communications and Marketing issues and recommends the use of EPS and PNG formatted files for logo application. EPS files are recommended for Illustrator and other design software programs and PNG files are recommended for Microsoft Office and web applications.

All co-branding collateral materials need to be submitted for approval using our Project Request form.

Logos are available for download at our OwlBrand using Mediagraph. For approval to use any brand-specific mark, other University marks, and the seal, submit requests to logos@kennesaw.edu.

Use of the University brand, which includes the Kennesaw State logo, name, and other brand identifiers, must be reviewed by the Office of Strategic Communications and Marketing.

Please submit approval requests using our Project Request form.