Proper Logo Application on Background Colors

The correct application of the University brand logos greatly depends on the background colors. The logo features the KS monogram, with the inner areas always lighter than the outer stroke. Use the full-color logo whenever possible, it's the preferred version. Black or white logos may be used on solid backgrounds when full color isn't suitable. 
If printing on backgrounds other than black, gold, gray, or white, use the one-color white logo for best visibility. Full-color printing is required when any full-color elements appear in the design. Alternate color uses may be approved case by case by the Office of Strategic Communications and Marketing.

Full Color Black

ksu full color logo.

Full Color White Letters

full color ksu logo with black background.

Two-Color

The two-color master brand logo does not include a gray stroke and can be used on both white and gray backgrounds. Two-color versions are available for instances of printing limitations.

When possible, the full-color version is preferred. Dark backgrounds such as black require full color or white one-color application.

two color ksu logos.

Black One-Color

The black one-color logo should be used on light or soft color backgrounds, such as white, gray or gold. The interior of the KS monogram must be lighter than the first outer stroke. If printing on alternate color backgrounds, other than black, gold, gray, or white, the brand must appear in one color, all white.

black text one color ksu logos.

White One-Color

The all-white one-color option must be used on darker-colored backgrounds. The interior of the KS monogram must be lighter than the first outer stroke. If printing on alternate color backgrounds, other than black, gold, gray, or white, the brand must appear in one color, all white.

All-white logo can also be reproduced in all gold as illustrated below:

ksu one color gray and black logos