Other Authorized Marks - Strategic Communications and Marketing

KSU

Should only be used as a secondary identifier with the official logo or name of the University present and always presented in Monserrant or KSU Bold (athletics). KSU can only be used in the University primary colors, and any graphic effects used with KSU or reviewed on a case- by-case basis.

University-sponsored student clubs and organizations may use the marks listed above with prior approval from Office of Strategic Communications and Marketing and according to the guidelines set forth in the brand guide. Representatives from these organizations must have prior approval from the organizational hierarchy before contacting the Office of Strategic Communications and Marketing for assistance with the use of these marks.

University departments may use the marks for specific “school spirit” purposes. Scrappy should only be used “spirit” promotions. Any official communication or overall branding of the departments must be performed with the official University mark. Contact Office of Strategic Communications and Marketing for assistance.

Owls

The official mascot of Kennesaw State is the Great Horned Owl; no other mascots or animals can be created or developed for the University, or department/unit usage.

The creation or use of graphic or cartoon owls, to be used in publications, promotions, is not permitted. Use of graphic or cartoon owls on promotional products that are deemed reputation-defining and for external audiences is not permitted. If you would like to utilize owls, picture imagery can be used, but it must be of a Great Horned Owl. Our Digital Asset Library contains many visual images of Great Horned Owls, that can be used. Those images can be downloaded by visiting our OwlBrand.

Wordmarks and Combination Marks

A wordmark or logotype is a special text-only typographic treatment of a program name or product name used for identification and branding purposes. The wordmark can be based n a typeface that represents the brand.

A combination mark is a mix of both symbols or icons. Wordmarks and combination marks are only to be used for strategic initiatives of the University.

Wordmarks and combination marks must be approved by the Office of Strategic Communications and Marketing.

Grandfather Clause

Grandfathered marks are marks that have been in use at Kennesaw State University for several years and are well established within the their market. The University Master logo or a sub brand logo, if applicable, must be present as well. Organizations may use these marks with prior approval from the Office of Strategic Communications and Marketing and according to the set guidelines.

Affiliate Marks

Affiliate marks are identifiers that have a direct connection or partnership with the University. Examples of affiliate marks are registered student organizations, club teams, and associations. This includes the KSU Foundation, Alumni Association, affinity groups, KSU Athletics Association and the Parent and Family Association. These and other such approved groups are authorized to use affiliate marks. University associations along with registered student organizations and club teams, although not required, are permitted to use the Kennesaw State master brand in association with their specific organization’s identifier. If the master brand is applied, it must be in a prominent location.

The identifiable SPSU branding applied to the Kennesaw State SPSU Alumni Society mark was created to honor the legacy of SPSU and, therefore, some additional KSU branding may be necessary when developing artwork for specific products. When spelling out an affinity group’s name on a product it must include either Kennesaw State University or Kennesaw State as part of the name as well.

Alumni Affinity Marks

All authorized alumni affinity marks are created by the Office of Strategic Communications and Marketing and cannot be disassembled or altered in any way. Request for alumni affinity marks must be submitted to and issued by the Office of Alumni and Constituent Engagement. Requests for an affinity mark should be submitted to logos@kennesaw.edu.

SPSU Alumni Society

The Kennesaw State SPSU Alumni Society has a unique mark that honors the legacy that SPSU alumni bring to KSU as a result of the merger of the two universities in 2015.