Campaign Marks

A campaign is usually a short-term initiative with a beginning and end date that promotes your organization’s service or product. For that reason, in some cases, the campaign mark should incorporate the dates that the campaign will run. Always use the campaign mark in conjunction with the University brand and logo.

Tagline and Slogans

Taglines and slogans are similar, but minor differences set them apart. Taglines are more permanent representations of your brand, while slogans can be changed frequently and are often particular to specific campaigns. Slogans are a memorable and catchy phrase that captures the overarching theme of a marketing campaign. Both taglines and slogans should be brief and representative of your brand.

Most importantly, taglines and slogans should always be used in conjunction with the University brand and logo.

Example Usage of Taglines for Colleges

This promotional image was selected to represent the best use of taglines for colleges at KSU. Selected for alignment to our University brand direction, this image represents a successful application of taglines and visual identity in the broader KSU brand framework. The design conveys energy and engagement through strong typography, vivid imagery, and consistent use of the colors and logo of KSU.

promotional poster for KSU Geer College of the Arts 2023-2024 fall highlights, featuring theatre, dance, music, and design performances.

This is just one example of how college campaigns can integrate taglines and promotional messaging that complement the University official marks while maintaining cohesion with institutional branding.