Strategic Communications and Marketing
Strategic Communications & Marketing Web Team
The Strategic Communications & Marketing Web Team manages KSU’s digital presence to ensure that our websites are accurate, accessible, user-friendly, and aligned with the university’s mission and goals.
- Submit a web ticket if you have a task for the web team
- Join our Web Community of Practice to stay up to date on Web
- Website Governance: defines the roles, responsibilities, and practices that guide the management and oversight of the university's websites.
- Review the Service Level Agreement to learn more about the web team
Our Role
- Website Development & Maintenance
Build and maintain sites within Omni CMS - Content & SEO Optimization
Improve visibility, readability, and search performance - Accessibility & Compliance
Ensure sites meet ADA/508 and USG standards - Analytics & Reporting
Monitor performance, track engagement, and guide UX improvements - Training & Support
Provide guidance, training, and resources for campus editors - Governance & Standards
Uphold KSU brand, style, and web best practices across departments.
Our Priorities
The Web Team focuses first on projects that most directly support KSU’s strategic goals:
- Presidential & Executive Initiatives
High-level institutional messaging and strategic plan sites - Recruitment & Enrollment
Content that attracts and converts prospective students - High-Impact Marketing Campaigns
Time-sensitive events and campaigns supporting KSU’s brand and growth - Content Migration & SEO
Modernizing sites during CMS transitions and improving user experience and performance - Cross-Departmental Initiatives
Projects led by Strategic Communications that benefit multiple units - Advancement & Donor Engagement – Web content supporting fundraising and donor relations.