KSU Data & Analytics

Overview of Key Web Metrics at KSU

At Kennesaw State University, web analytics play a vital role in understanding how students, faculty, staff, alumni, and external visitors engage with our websites. By tracking key performance metrics, we can measure the effectiveness of our content, improve user experience, and align our digital strategy with the university’s broader goals in student success, recruitment, and community engagement.

• Traffic & Sessions – Measures the number of visits to our sites, helping us understand overall reach and audience engagement.
• Unique Visitors (Active Users) – Identifies how many individual users are engaging with our content, giving us a clearer picture of audience size.
• Top Pages & Content Performance – Highlights the most frequently visited pages, ensuring that priority content (such as admissions, academic programs, and student resources) is performing effectively.
• Traffic Sources – Tracks how visitors arrive at our sites, whether through search engines, social media, email campaigns, or direct traffic.
• Device & Platform Usage – Shows how users access our sites (mobile, desktop, or tablet) so we can optimize design and performance across devices.
• Geographic Data – Helps us understand where users are coming from, both locally and globally, which supports recruitment and outreach strategies.
• Engagement Metrics – Includes metrics like engaged sessions, average engagement time, and event interactions to reveal how users interact with our content beyond just page views.
• Conversions & Goal Tracking – Captures when users complete key actions, such as filling out forms, registering for events, or applying to programs.

By analyzing these metrics, we identify trends, prioritize updates, and ensure KSU’s websites remain effective as tools for communication, recruitment, and student support.