Marketing Project Request

This type of submission is for requesting support on a new project. This may involve strategy, design, editorial content, or media production that aligns with KSU’s strategic goals. Examples include, but are not limited to: 

• Marketing: Strategic planning and tactics backed by research and analysis to:   
  
  • Build brand awareness 
  • Support enrollment (undergraduate and graduate) 
  • Align with the institution’s strategic initiatives 
• Design: Development of new print and digital marketing collaterals. Examples include, but are not limited to: 
  
  • Summit Magazine 
  • Annual Reports 
  • Posters, Flyers 
  • Print and Digital Ads 
  • Billboards 
  • Campaign Materials 
• Video: Creation of new video content to promote the university. Examples include, but are not limited to: 
  
  • Commercials and Ads 
  • Brand Campaign Videos 
  • Awareness Videos 
  • Presidential Addresses 
  • Recruitment Videos 
  • B-Roll of Campus Events 
• Editorial: Institutional storytelling featured across KSU News, Summit Magazine, Exposure pages, and social media. Stories typically highlight: 
  
  • High Student Achievement​ 
  • Groundbreaking Research​ 
  • Programmatic Trends with Broad Impact​ 
  • National and International Awards and Recognition​ 
  • Notable Superlatives (e.g., “first,” “only,” “best”) 
  • Resources Unique to KSU 

This type of submission is for updates to content (print or digital designs, videos, etc.) that already exists.  

• Please note: If the original content was not created by the Strategic Communications & Marketing team, please identify who created the original content. 

This type of submission is for content (products, print or digital, video, etc.) that need brand approval before usage.  

• Please Note: Brand approval is defined as the use of the university’s brand, that includes university logo, name, other brand identifiers, and the presence of the brand. 
• Brand approval requests are subject to non-approval and may require edits to be made before approval is granted. 

Please fill out this form to request a Kennesaw State University logo for a parent signature or unit signature. 

A parent signature includes colleges, offices and high-level administration units that should always be tied directly to the master brand. See example below.

A unit signature is an entity directly connected to one or more brand extensions and do not stand alone. See example below.

Please select the logo you need and provide the appropriate information. Please note that acronyms and abbreviations are not permitted.

• Photography Services supports key university communications and marketing efforts, including: 
  • Marketing campaigns and brand promotion 
  • Editorial and news stories 
  • Student life, classroom, lab, and internship activities 
  • Portraits of faculty, staff, and students for editorial and marketing 
  • Presidential and leadership assignments 
  • Executive headshots 
  • Historically significant events 
  • Official university functions and ceremonies 

This type of submission is for assistance with finding or requesting access to pre-existing content in the KSU Digital Library (DAM). Examples include, but are not limited to: 

• Photos  
• Video Footage 
• Brand Assets (e.g. templates, pattern art, etc.) 
• Official Logos 

Generally, requests are evaluated based on the following criteria: 

• A major announcement? (e.g., new academic programs, significant research breakthroughs, major campus events) 
• An initiative with significant community impact? (e.g., outreach programs, volunteer activities, partnerships with local organizations) 
• A faculty expert commentary opportunity? (e.g., current events where a faculty member has relevant expertise) 
• A significant award or recognition? (e.g., faculty or student achievements receiving prestigious awards) 

This type of submission is for seeking strategic advice, creative input, or general guidance on a potential project or idea. This is ideal for early-stage planning or when you’re not sure what kind of support you need. 

This type of submission is for any type of submission that may not fall under the options above.