On this page, you can submit project requests for marketing, web updates, weekly feeds, and campus-wide announcements. You’ll also find guidance on required information, timelines, what happens after submission, and how requests are prioritized based on university leadership, recruitment, advancement, and strategic communications.
Please review the guidance below before submitting a request to understand the process
and requirements. All projects must be submitted using the official request forms.
Project Priorities
Our primary focus is on public-facing marketing and public relations efforts that showcase University research, education, and strategic mission. For larger, multi-departmental projects, a designated marketing professional will serve as project manager to ensure seamless project completion.
Due to high demand, we prioritize projects as follows:
Top-level Division of Advancement fundraising efforts
Content for KSU News
Stock photography for general campus use
Project Tiers for Prioritization
High Priority Projects
These include major university events, crisis communications, high-profile campaigns, and the promotion of significant achievements and announcements.
Medium Priority Projects
Projects that are important but not critical to the immediate goals of the University will be identified as medium priority projects. These projects have a moderate audience reach, support ongoing initiatives or departmental goals, and involve multiple units, departments, or colleges. Examples include social media content for regular engagement and promotional materials for medium-sized initiatives or events.
Low Priority Projects
These are likely to be completed less promptly due to the volume of high and medium priority projects. These projects have a minimal impact on University-level strategic priorities, limited audience reach and are often routine, administrative tasks, or events specific to units or departments. Unit-designated communications and marketing personnel typically handle low-priority projects. Examples include unit-specific event promotion, annual reports, and PowerPoint templates.
Please Note: StratComm does not typically take lead on departmental requests such as award ceremonies, speakers, dinners, receptions, group photos, conferences, student headshots, or image scanning. Exceptions may be considered by University leadership. If we cannot accept your project due to competing priorities or a fully committed schedule, we will assist you in finding an alternative solution.
Lead Time
Planning ahead ensures better results. Because we receive a high volume of requests daily, lead time and project timelines will vary by project type and current workload. Use this guide when preparing your project request.
Project Type
Minimum Lead Time
Strategic Campaign (multi-channel)
8–12 weeks
Video Production
8 weeks
Event Branding & Promotion
4–6 weeks
Web Content Updates
48 hours
Design Requests
2–3 weeks
Digital Advertising (paid media)
3–5 weeks
Campus Wide Communications
1 week
Photography
2 weeks
Examples of Project Requests
Marketing – Research-based, strategic planning and analysis that help you:
Build Brand Awareness
Support Undergraduate and Graduate Enrollment
Align with Institutional Strategic Initiatives
Design – Development of new print and digital materials like:
Summit Magazine
Annual Reports
Posters and Flyers
Print and Digital Ads
Billboards
Campaign Materials
Video – New video content that promotes the University such as:
Commercials and Ads
Brand Campaign Videos
Awareness Videos
Presidential Addresses
Recruitment Videos
B-Roll of Campus Events
Editorial – Storytelling for KSU News, Summit Magazine, Exposure pages, and social media that highlight:
Major Student Achievements
Groundbreaking Research
Notable Program Trends and Impact
National and International Awards and Recognition or Notable Superlatives (e.g., “first,” “only,” “best”)
Resources Unique to KSU
Edit to a Pre-existing Project
Submit this request when you need updates to existing content—whether print materials, digital designs, or videos. If the original content was not created by the Strategic Communications & Marketing team, please include the name of the individual or team who produced the original version.
Brand Approval
You may submit a marketing project request when your print, digital, or video content
needs approval to use the University brand, including the logo, name, or other brand
identifiers. Approval is not guaranteed, and edits may be required before content
is approved.
Photography Services supports key University communications, including:
Marketing Campaigns and Brand Promotion
Editorial and News Stories
Student Life, Classroom, Lab, and Internship Activities
Portraits of Faculty, Staff, and Students for Editorial and Marketing
Presidential and Leadership Assignments
Executive Headshots
Historically Significant Events
Official University Functions and Ceremonies
KSU Media Library Content Request
You may submit this request to locate or access existing assets in the KSU Digital Library (DAM), such as:
Photos
Video Footage
Brand Assets (templates, pattern art, etc.)
Official Logos
Media Coverage
Requests are generally evaluated based on:
New programs, research breakthroughs, or major events
Community service projects and local partnerships
Faculty expert stories or insights
Major awards or recognitions
Consultation & Guidance
You may submit any of these form requests to:
Request strategic advice, creative input, or general guidance for a project or idea. This is best for early planning or when you’re unsure what support you need.
After you submit your request, our team will review it for fit, scope, and timing.
If approved, we will manage the timeline, reviews, and approvals If we cannot support
the request, we will let you know and suggest other options.
Departmental Reviews & Approvals
Review projects on a strategic level with your unit or departmental Marketing and Communications lead before submitting.
Obtain leadership approval to help streamline the process.
Ensure your project aligns with one or more of the University strategic priorities.
Initial Review
We review new requests daily and meet twice weekly to evaluate:
Requests by strategic alignment, current bandwidth, complexity and urgency
Note: vague or missing information may lead to additional back and forth which may delay your project
Appropriate team members to be assigned or schedule a discovery meeting
Discovery Meeting (if needed)
For strategic or complex projects, we will clarify:
Scope
Timeline
Stakeholders
Messaging
Budget
Metrics for success
Timeline & Resource Planning
We establish a realistic timeline and milestones based on your project type and scope.
Project Approval & Kickoff
We will share a project brief to be confirmed with the requestor, including the project
scope and timeline.
Tracking & Communication
We will provide regular updates to stakeholders and flag any delays or scope changes.
Review & Final Approval
Route drafts/proofs for review internally
Route drafts/proofs with partner
Consider additional approvers as needed
Ensure brand compliance and accessibility standards
Determine final sign off and obtain approval before launch or distribution
Deliverable Handoff or Launch
Coordinate any launch or handoff details.
Monitor the project performance (if digital)
Debrief & Archive
Conduct a post-project review for major campaigns
Archive assets and documentation for future reference