Use Approved Vendors for Branded Materials

The use of Kennesaw State branding on merchandise is managed by the Trademark Licensing Program.  
  
When purchasing KSU branded products such as apparel, promotional products, or banners, an authorized licensee must be used. For more information, visit Trademark Licensing below. 

Trademark Licensing University Branding Home

Name Tags

All permanent employee and volunteer name tags must display the Kennesaw State University logo. Name tags are to be used for board meetings, conferences, workshops and other University events.  
  
Name tag approved colors include black, gold, gray, or white. We have four versions included below for reference.
  • Formal Options—brushed metal 
    • Will fade and scratch more frequently
  • Casual Options—plastic

Name tag information should only include:

  • Kennesaw State logo  
  • Individual’s name 
  • College, department or unit name

Brand extension and sub-brand logos will not be accepted. All artwork must be submitted for approval through the Project Request form.

Option 1

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Option 2

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Option 3

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Option H (Hybrid 1/2)

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Tablecloths

All table covers and runners must display the Kennesaw State logo. Approved colors include black, gold, gray or white. Parent and Signature marks will not be accepted. College, department and unit information can be displayed under the University logo with the allotted protected space required. All artwork must be submitted for approval to brandapproval.kennesaw.edu.

Design Requirements:

  • Use the Master Brand logo centered horizontally (55.5” wide). 
  • Maintain 2.25” clear space below the logo. 
  • Include the department, unit, or college name centered beneath in Montserrat Medium, 1.5” tall. 
  • For two lines of text, use at least 1” leading between lines.
tablecloth banner.

Staff Department and Unit Uniforms/Apparel

The University logo and/or approved signature marks must be prominently placed on the left chest area of uniforms.  Uniform colors can consist of black, gold, grey or white, unless industry standards require alternate colors. Additional approved graphic elements may be placed on such apparel, but not as a replacement for the University-approved marks. Location of the University brand on promotion pieces with approved graphics will be considered on a case-by-case basis.  

  • University logo must be present.  
  • If only the logo or graphic are present, the logo must be on the left chest. 
  • Department or program name can be located on other areas of the garment, but the University logo must be present  
  • If campaign graphic or graphics are used, the appropriate logo can be placed on the sleeve or back of the shirt.   
  • Black, gold, gray, white are preferred colors for apparel, although alternate colors are accepted if an event or a campaign theme is used. If an alternate color is chosen, the one color all white logo should be used.   
  • If print space is limited, the University name can be used instead of the full logo. The University identity must be present. 

Submit all artwork for approval through the Project Request form.

black polo kennesaw state university branded shirt.
gold polo kennesaw state university branded shirt.
grey long sleeve kennesaw state university branded shirt.

Non-apparel

Non-apparel items (e.g., pens, stress balls, lapel pins, lanyards, bags, drinkware, etc) commonly have a limited print space. Therefore, we must accommodate based on print space allowed for the product. 

  • University identity is always required. If print space does not allow enough space for the University logo (preferred), the name of the institution (Kennesaw State University) can be used instead. 
  • Department or program names and campaign slogans can be featured in other print spaces on the product.
ksu branded sunglasses.
ksu branded hanging flashlight with expo marker.
ksu branded cozy for drinks.

Preferred Sources for Promotional Products

The suppliers listed below are the preferred source(s) for promotional products as they have been awarded through a State-mandated competitive procurement process.  In compliance with the KSU Visual Identity Program, the suppliers listed are licensed through the University licensing agent, Collegiate Licensing Company (CLC).  If these suppliers do not meet your promotional items needs, you may select another supplier, registered with the CLC, once justification documentation is submitted indicating the following:  
   
If the requester prefers to use an alternate source, the College University Procurement Officer (CUPO) or Director of Contract Management may waive the use of the University Contract based on one of the following conditions below:

  • The Buyer Partner demonstrates that the University Contractor will not lower their price to match or be within 10% of the pricing of the non-contracted vendor.   
  • The cost savings from the non-contracted supplier is 10% or more.   
  • The product or service is needed quickly and cannot be delivered by the University contractor at the time needed. 

 

Halo Branded Solutions, Inc. 
Contact: Dianne Helliwell Peters 
T: 770.321.4747 
E: dianne.helliwell@halo.com 
www.halo.com 

Smiling Cross dba Smile Promotions 
Contact: Rula Hanania 
T: 812.219.9749 
F: 800.353.2608 
E: rhanania@smilepromotions.com
www.smilepromotions.com

Club Colors 
Contact: Zavior Stolpa 
T: 847.592.6137 
E: zstolpa@clubcolors.com
https://shop.ccbrands.com/