Project Description

In this project, we analyze FinTok videos aimed at women known as "Finfluencers" operating on TikTok. We are interested in understanding how FinTok Finfluencers offer financial advice and produce themselves as financially literate.

Research Requirements

  • Watch and analyze videos using coding sheet.
  • Record findings. Work with faculty on developing themes and drawing conclusions.
  • Contribute to research presentations.

Duration

 January 2027 - December 2027

Contact

 Dr. Erin Adams, eadams55@kennesaw.edu 

Dr. Camille Sutton-Brown-Fox, csuttonb@kennesaw.edu